Skin · foundations
Why daily SPF is the best first step
One consistent morning layer can do more for your skin's long-term appearance than a complicated shelf of actives.
4 min read
Protect first, then optimize
UV exposure contributes to uneven tone, reduced elasticity and visible signs of ageing. Broad-spectrum SPF is therefore the foundation before retinoids, vitamin C or exfoliation can sensibly do their work.
A routine you will actually repeat
Choose a texture you can apply every morning in an adequate amount. Reapply during prolonged outdoor exposure, sweating or swimming according to the instructions for your specific product.