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Skin · foundations

Why daily SPF is the best first step

One consistent morning layer can do more for your skin's long-term appearance than a complicated shelf of actives.

1 min read

Protect first, then optimize

UV exposure contributes to uneven tone, reduced elasticity and visible signs of ageing. Broad-spectrum SPF is therefore the foundation before retinoids, vitamin C or exfoliation can sensibly do their work.

A routine you will actually repeat

Choose a texture you can apply every morning in an adequate amount. Reapply during prolonged outdoor exposure, sweating or swimming according to the instructions for your specific product.

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Find out where your skin and hair actually stand

A guide tells you what generally works. A scan tells you which part of it applies to you — with a plan built around your goal, your budget and the time you actually have.

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